about us
We are a future-facing brand strategy and innovation agency based in Sofia, Bulgaria.
We are passionate about uncovering, capturing and understanding insights in order to help our clients create successful and sustainable strategies that withstand the test of time.
We are consumer-facing and not consumer-led brand strategists: we help create brands and products that emotionally connect with consumers of global businesses.
We challenge existing ideas and believe in disruptive patterns of thinking. We go beyond brainstorming towards a valuable and demanding debate.
what we do
We work on an ever- expanding range of strategic challenges: We deliver brand stretch and breakthrough innovation, brand positioning and architecture, brand communication, innovation and concept development
INDUSTRIES WE SERVE
CPG/FMCG
Health & Wellness
Retail
Automotive
Financial Services
Tech
Social purpose
OUR APPROACHES & TOOLS
We are constantly building upon our broad range of tools to help respond to our clients' ever-evolving challenges. We believe that our approach and ways of thinking will help your team capture and understand culturally-relevant insights, leading to successful brand strategies.
Some of our approaches:
- Co-creation Workshops
and Validation - Discussion Groups
- Shopper Intercepts + Voxpops
- Social Media Zoom In
- The Future Laboratory- identifying
trends and what this means for businesses - Inspirational socio-cultural
journeys
- Ethnographic Voyages
- In-depth Interviews
- Digital platforms
- Expert interviews
